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Donna L. Hoffman

Donna L. Hoffman's Blog (23)

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"Flow Online: Lessons Learned and Future Prospects" Recgonized as One of Most Cited Papers

Our recent Journal of Interactive Marketing paper summarizing and synthesizing the research on the flow construct in online environments was just cited by Thomson Reuters' Essential Science Indicators as one of most cited papers in the past two years in the entire field of Economics and Business! (pdf) Continue

Added by Donna L. Hoffman on November 6, 2009 at 1:00pm — No Comments

Internet Indispensability, Online Social Capital, and Consumer Well-Being

Hoffman, D.L. (2010), Draft of chapter to appear in the section “Technological Fronts” in Transformative Consumer Research for Personal and Collective Well Being: Reviews and Frontiers , Eds David Mick, Simone Pettigrew, Connie Pechmann, and Julie Ozanne. Download pdf. In the last several years, researchers interested in the factors influenci… Continue

Added by Donna L. Hoffman on October 6, 2009 at 9:30am — 1 Comment

Managing Beyond Web 2.0

In a recent piece I wrote for the McKinsey Quarterly, I argue that companies should prepare now for the day when Web 2.0 morphs into Web 3.0. Let me know what you think. Continue

Added by Donna L. Hoffman on August 26, 2009 at 11:48am — No Comments

ReTweet: A Digital Meditation on the Power of Twitter

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Added by Donna L. Hoffman on August 23, 2009 at 11:58am — No Comments

Congrats to our Latest eLab eXchange winners - beckyjomcd and richleutz22!

Congrats to richleutz22 - winner of the Streaming Video tournament! eLab eXchange members did an excellent job predicting the web traffic to both Fox Interactive and YouTube. The overall prediction for Fox Interactive was within 1% of the actual growth! However, despite the growth in traffic to Fox and YouTube, Hulu actually showed a 2% decli… Continue

Added by Donna L. Hoffman on August 10, 2009 at 4:26pm — 1 Comment

An Open Letter to UC Alumni and Friends From the UC

"A Time of Peril for the University We All Love" July 10, 2009: At the corner of 13th and Franklin Streets in downtown Oakland, a worn bronze plaque hangs on the wall of a two-story parking garage. Easy to miss, state Historical Marker No. 45 identifies the spot where, 140 years a… Continue

Added by Donna L. Hoffman on July 15, 2009 at 10:00am — No Comments

eLab eXchange BlackBerry App World Prediction Market Now Open!

How will the launch of BlackBerry App World affect the price of RIM stock? Try your hand at judging the outcome at the eLab eXchange. With Blackberry market share on the rise, Research in Motion is set to launch the BlackBerry App Store, their application store for BlackBerry handsets. One catch, they just won't say when. Despite a 7.2% jump in market share fro… Continue

Added by Donna L. Hoffman on March 31, 2009 at 6:00pm — No Comments

You Betcha: The Internet Reveals the Real Sarah Palin

Okay, so here's my theory. It's the social Web that is responsible for the swift and stunning downfall of Sarah Palin. From darling of the Republican base to media punching bag in what is certainly record time - even if we're counting in Internet years. The Republicans managed her roll-out very carefully - no press conferences, no uncontrolled interviews, just the sit-downs with Katie and Charlie. Now in the old days, what would have happened? Some relatively small number of millions would have… Continue

Added by Donna L. Hoffman on October 28, 2008 at 6:00pm — 1 Comment

Red or Blue: You Be the Judge!

The eLab eXchange has just opened a new tournament focusing on Web sites related to the U.S.2008 Presidential Election. The upcoming presidential election is now just a few weeks away and voters are seeking as much information as they can about the candidates. Not surprisingly, many people are turning to the Web as a key source for information. With so many Web sites focused on news and politics, it is reasonable to assum… Continue

Added by Donna L. Hoffman on October 16, 2008 at 11:00am — No Comments

Become.com Selected as Best Search and Comparison Site by eLab eXchange Experts!

The Internet experts at the eLab eXchange, using data from Nielsen/NetRatings and their own expert judgment, selected Become.com as the clear winner out of 8 sites in the best search and comparison web site contest. eLab eXchange members selected the Jellyfish Smack Shopping site as the best search and comparison web… Continue

Added by Donna L. Hoffman on June 22, 2008 at 11:30am — No Comments

Zixxo.com is Judged Best Online Deal Site by eLab eXchange!

eLab eXchange members selected Zixxo.com as the online deal web site from a set of 10 sites and the Internet experts at the eLab eXchange concurred. Using data from Nielsen/NetRatings and their own expert judgment, the experts selected Zixxo.com as the clear winner. Experts judged Zixxo.com best at finding deals for consumers. Zixxo is simple, easy to use, employs key Web 2.0… Continue

Added by Donna L. Hoffman on June 22, 2008 at 11:30am — No Comments

eLab eXchange Web of Misery - Which Online Indicators of Distress Will Grow Most?

The eLab eXchange has just launched "The Web of Misery," a prediction market tournament with 10 markets that reflect new online indicators of economic distress. The Wall Street Journal blogged about it recently. Come and give it your best shot - fore… Continue

Added by Donna L. Hoffman on May 6, 2008 at 12:00pm — No Comments

eLab eXchange Predicts World of Warcraft Subscriber Growth!

eLab eXchange members were pretty accurate in their prediction of how much World of Warcraft would grow from 2006 to 2007 in terms of subscribers. Members predicted that the wildly popular massively multiplayer online role-playing game would grow 27% in 2007, compared to 2006. According to Blizzard Entertainment, World of Warcraft reached 10 millio… Continue

Added by Donna L. Hoffman on March 17, 2008 at 1:00pm — No Comments

eLab eXchange Has New Online Holiday Markets!

The eLab eXchange has four exciting prediction markets geared to the online holiday season: Online Holiday Sales Most Popular Online Holiday Shopping Day Most Popular Consumer Electronics Retailer Most Successful Online Holiday Promotions Try your hand at judging the impact of this year's holiday season! Continue

Added by Donna L. Hoffman on November 28, 2007 at 1:00pm — No Comments

ThisNext Wins the eLab eXchange Social Shopping Idea Pageant!

Among the 14 websites in the eLab eXchange Social Shopping prediction market, our panel of experts judged ThisNext as the most engaging, although Kaboodle received the greatest number of positive tokens by eLab eXchange members. According to eXchange members, the top five social sites were Kaboodle, Buzzillions, Sh… Continue

Added by Donna L. Hoffman on November 14, 2007 at 11:30am — No Comments

Google/YouTube Idea Market Winners Selected - It’s a Tie!

Ad Overlays on the Video and Company Sponsorships Chosen as Best Approaches Among the 12 ideas in the Google/YouTube prediction market, our panel of experts judged the Ad Overlays on the Video for the First 10 Seconds or So and Company Sponsorhip of pages, categories, channels or communities as offering Google the greatest opportunities for monetizing YouTube through ads. The eLab eXchange voted ad overlays somewhere around the video, not on the video itself as the clear f… Continue

Added by Donna L. Hoffman on November 7, 2007 at 1:00pm — No Comments

Toyota Scion Wins eLab eXchange Virtual Worlds Prediction Market!

Among the 14 companies in the eLab eXchange Virtual Worlds prediction market,our panel of experts judged the Toyota Scion as having the greatest chance for success in Second Life. Scion received the greatest number of positive tokens by eLab eXchange members, and was the selection of the expert judges. The judges considered both traffic levels in Second Life as well as the strategic approach and implementation taken by the companies. In terms of traffic, Mercedes-Benz topped the list, followe… Continue

Added by Donna L. Hoffman on October 16, 2007 at 1:00pm — No Comments

Banner Ads Are So Web 1.0

A recent article by Andrew Schrock in the MIT Technology Review discusses how banner ads are effective even if online consumers never click on them. The article cites published research that suggests that even if people are explicitly ignoring your banner ads, they’re actually being implicitly exposed anyway. The research shows that even though most consumers don’t pay attention to banner ads or bother to click o… Continue

Added by Donna L. Hoffman on August 25, 2007 at 1:30pm — No Comments

ACR Special Pre-Conference on Online Consumer Behavior

ACR Special Pre-Conference on Online Consumer Behavior Thursday, October 25, 2007 Peabody Hotel Memphis, TN Conference Co-Chairs: Donna Hoffman, University of California, Riverside Eric Johnson, Columbia University Conference Program “The Internet in general and Amazon.com in particular, is still Chapter One. You’re as

… Continue

Added by Donna L. Hoffman on August 12, 2007 at 1:30pm — No Comments

Can the Hilton brand survive Paris Hilton?

Now that Paris Hilton has been released from jail, pundits are wondering whether there will be any fallout for the Hilton hotel brand name. Research in marketing suggests that those wannabe consumers who closely identify with Paris Hilton will not be put off by her distasteful antics and criminal behavior; however, for those who find her on the sorry side, those negative perceptions may transfer to the brand. This may not be much of an issue for current Hilton hotel consumer loyalists - elite m… Continue

Added by Donna L. Hoffman on June 26, 2007 at 1:30pm — No Comments

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