Donna L. Hoffman's Blog (36)
Heading to CES!
Off to CES soon. Have walking shoes, will travel! #ces2012
Added by Donna L. Hoffman on January 9, 2012 at 11:48am — 2 Comments
Mall Shoppers Tracked By Cellphone
Footpath is testing technology that tracks the unique IDs in consumers' cell phones in order to study their "footstream" while shopping in malls. It's a very slippery slope...
Added by Donna L. Hoffman on November 26, 2011 at 12:24pm — No Comments
Seriously, people? Just shop online!
Apparently taking a page from questionable police tactics, shoppers are now pepper spraying other shoppers during Black Friday! Pepper spray at Wal-Mart
Added by Donna L. Hoffman on November 25, 2011 at 9:30am — No Comments
Paul D. Converse Award Nomination
Tom and I have been nominated for the Paul D. Converse Award for our outstanding contributions to marketing scholarship. https://uiuc.qualtrics.com/SE/?SID=SV_3xTS80D2PimXqHa
Two of our contributions were acknowledged – our JM theory paper on flow in online environments (843 ISI citations/2838 Google Scholar citations) and our Marketing Science paper testing the theory (453 ISI citations/1261 Google Scholar…
ContinueAdded by Donna L. Hoffman on November 8, 2011 at 9:00am — No Comments
Beyond Facebook: Marketing Strategies for a Post-Social Media World
Tom and I recently presented some of our new ideas on what's in store in the post-social media world at the MSI Berkeley Conference on Marketing Communications in a Digital World.
One thing we talked about is the idea that “reality is no longer ‘real.’ We want digital to be real.…
ContinueAdded by Donna L. Hoffman on October 18, 2011 at 2:32pm — No Comments
Does Yahoo! Have a Future?
Ross Levinsohn, Yahoo! EVP of Americas says their goal is to be the premiere digital company creating really rich premium experiences for consumers on their platform. They run 13 million different variations of their home page every day and hope they can serve the right ads in the right programming context. Time will tell if this is a big opportunity or an idea whose time has come and gone.
Added by Donna L. Hoffman on October 17, 2011 at 4:07pm — 1 Comment
Web 2.0 Summit: Sean Parker and Spotify
#w2s. John Battle asked Sean Parker if Spotify is his chance to get napster right? Yes. Sean says it's a chance to finish what he started, creating a frictionless tier of service that enables music-sharing. It lets consumers select the music that best meets their needs and disintermediates the gatekeepers with the right product experience. Sean argued that it took the outright collapse of the music business as we know it to finally convince them to do the deals. No hints about Airtime, his…
ContinueAdded by Donna L. Hoffman on October 17, 2011 at 2:41pm — No Comments
Web 2.0 Summit Starts Today
Added by Donna L. Hoffman on October 17, 2011 at 1:09pm — No Comments
The Future of Search
The Future of Search from…
ContinueAdded by Donna L. Hoffman on May 14, 2011 at 4:45pm — 3 Comments
UCR Sloan Center Postdoc for 2011-2012
UCR Sloan Center Postdoctoral Scholar in Marketing 2011-2012
The A. Gary Anderson Graduate School of Management at the University of California, Riverside invites applications for one or two positions as Postdoctoral Scholar in marketing. The postdoctoral scholars will work with Professors Donna Hoffman and Tom Novak on funded research addressing the impact of social media on consumer behavior and well-being. The scholars will also have the opportunity to develop new, related…
ContinueAdded by Donna L. Hoffman on January 17, 2011 at 10:30am — No Comments
CALL FOR PAPERS: Special Issue of Journal of Interactive Marketing on Social Media
Journal of Interactive Marketing Special Issue
Social Media: Issues and Challenges
Submission deadline: March 15, 2011
Special Issue Co-Editors
Donna L. Hoffman (donna.hoffman@ucr.edu) and Thomas P. Novak (tom.novak@ucr.edu)
University of California, Riverside
The Journal of Interactive Marketing announces a call for papers on topics related to the marketing issues and… Continue
Added by Donna L. Hoffman on October 12, 2010 at 12:00pm — No Comments
Can You Measure the ROI of Your Social Media Marketing?
Added by Donna L. Hoffman on September 25, 2010 at 5:00pm — No Comments
Web 2.0 for B2B
Added by Donna L. Hoffman on April 29, 2010 at 1:00pm — No Comments
"Flow Online: Lessons Learned and Future Prospects" Recognized as One of Most Cited Papers
Added by Donna L. Hoffman on November 6, 2009 at 1:00pm — 1 Comment
Internet Indispensability, Online Social Capital, and Consumer Well-Being
In the last several years, researchers interested in the… Continue
Added by Donna L. Hoffman on October 6, 2009 at 9:30am — 2 Comments
Managing Beyond Web 2.0
Let me know what you think.
Added by Donna L. Hoffman on August 26, 2009 at 11:30am — 1 Comment
ReTweet: A Digital Meditation on the Power of Twitter
Added by Donna L. Hoffman on August 23, 2009 at 11:30am — No Comments
Congrats to our Latest eLab eXchange winners - beckyjomcd and richleutz22!
eLab eXchange members did an excellent job predicting the web traffic to both Fox Interactive and YouTube. The overall prediction for Fox Interactive was within 1% of the actual growth!
However, despite the growth in traffic to Fox and YouTube, Hulu… Continue
Added by Donna L. Hoffman on August 10, 2009 at 4:26pm — 2 Comments
An Open Letter to UC Alumni and Friends From the UC
July 10, 2009: At the corner of 13th and Franklin Streets in downtown Oakland, a worn bronze plaque hangs on the wall of a two-story parking garage. Easy to miss, state Historical Marker No. 45 identifies the spot where, 140 years ago, a California miracle began. Here the University of California spent its infancy, occupying a two-story Victorian that had housed one of the state’s first colleges. In 1873 the… Continue
Added by Donna L. Hoffman on July 15, 2009 at 10:00am — No Comments
eLab eXchange BlackBerry App World Prediction Market Now Open!
With Blackberry market share on the rise, Research in Motion is set to launch the BlackBerry App Store, their application store for BlackBerry handsets. One catch, they just won't say when.
Despite a 7.2%… Continue
Added by Donna L. Hoffman on March 31, 2009 at 6:00pm — No Comments
Latest Blog Posts
Most Popular Blog Posts
- ReTweet: A Digital Meditation on the Power of Twitter
- Become.com Selected as Best Search and Comparison Site by eLab eXchange Experts!
- UCR Sloan Center Postdoc for 2011-2012
- Banner Ads Are So Web 1.0
- CALL FOR PAPERS: Special Issue of Journal of Interactive Marketing on Social Media
- Paul D. Converse Award Nomination
- Can You Measure the ROI of Your Social Media Marketing?
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