Off to CES soon. Have walking shoes, will travel! #ces2012
Added by Donna L. Hoffman on January 9, 2012 at 11:48am —
Footpath is testing technology that tracks the unique IDs in consumers' cell phones in order to study their "footstream" while shopping in malls. It's a very slippery slope...
SoCal Mall Tracks Shoppers
Added by Donna L. Hoffman on November 26, 2011 at 12:24pm —
Apparently taking a page from questionable police tactics, shoppers are now pepper spraying other shoppers during Black Friday! Pepper spray at Wal-Mart
Added by Donna L. Hoffman on November 25, 2011 at 9:30am —
Tom and I have been nominated for the Paul D. Converse Award for our outstanding contributions to marketing scholarship. https://uiuc.qualtrics.com/SE/?SID=SV_3xTS80D2PimXqHa
Two of our contributions were acknowledged – our JM theory paper on flow in online environments (843 ISI citations/2838 Google Scholar citations) and our Marketing Science paper testing the theory (453 ISI citations/1261 Google Scholar… Continue
Added by Donna L. Hoffman on November 8, 2011 at 9:00am —
Tom and I recently presented some of our new ideas on what's in store in the post-social media world at the MSI Berkeley Conference on Marketing Communications in a Digital World.
One thing we talked about is the idea that “reality is no longer ‘real.’ We want digital to be real.… Continue
Added by Donna L. Hoffman on October 18, 2011 at 2:32pm —
Ross Levinsohn, Yahoo! EVP of Americas says their goal is to be the premiere digital company creating really rich premium experiences for consumers on their platform. They run 13 million different variations of their home page every day and hope they can serve the right ads in the right programming context. Time will tell if this is a big opportunity or an idea whose time has come and gone.
Added by Donna L. Hoffman on October 17, 2011 at 4:07pm —
#w2s. John Battle asked Sean Parker if Spotify is his chance to get napster right? Yes. Sean says it's a chance to finish what he started, creating a frictionless tier of service that enables music-sharing. It lets consumers select the music that best meets their needs and disintermediates the gatekeepers with the right product experience. Sean argued that it took the outright collapse of the music business as we know it to finally convince them to do the deals. No hints about Airtime, his… Continue
Added by Donna L. Hoffman on October 17, 2011 at 2:41pm —
Tom and I are here at the Web 2.0 summit in SF. This year the focus is on the data frame - examined from a distinctly mobile, social, local perspective. We're looking forward to a great three days! More as it unfolds. You can follow the event at web2.summit.com
Added by Donna L. Hoffman on October 17, 2011 at 1:09pm —
Tom Novak and I participated in the video "The Future of Search" when we were on sabbatical at USC last fall. It features Len Kleinrock, UCLA professor and inventor of packet switching, me and Tom, and other experts, discussing the evolution of online search. Check it out!
The Future of Search from… Continue
Added by Donna L. Hoffman on May 14, 2011 at 4:45pm —
UCR Sloan Center Postdoctoral Scholar in Marketing 2011-2012
The A. Gary Anderson Graduate School of Management at the University of California, Riverside invites applications for one or two positions as Postdoctoral Scholar in marketing. The postdoctoral scholars will work with Professors Donna Hoffman and Tom Novak on funded research addressing the impact of social media on consumer behavior and well-being. The scholars will also have the opportunity to develop new, related… Continue
Added by Donna L. Hoffman on January 17, 2011 at 10:30am —
CALL FOR PAPERS
Journal of Interactive Marketing Special Issue
Social Media: Issues and Challenges
Submission deadline: March 15, 2011
Special Issue Co-Editors
Donna L. Hoffman (firstname.lastname@example.org) and Thomas P. Novak (email@example.com)
University of California, Riverside
The Journal of Interactive Marketing announces a call for papers on topics related to the marketing issues and… Continue
Added by Donna L. Hoffman on October 12, 2010 at 12:00pm —
Added by Donna L. Hoffman on September 25, 2010 at 5:00pm —
Last summer I wrote an article
for the McKinsey Quarterly outlining the key issues managers need to think about as they develop social media strategy and summarizing our LEAD model. After that article appeared I got a lot of requests for a piece that would specifically address how our LEAD model applies given the unique challenges B2B managers face. I put together this… Continue
Added by Donna L. Hoffman on April 29, 2010 at 1:00pm —
Our recent Journal of Interactive Marketing
paper summarizing and synthesizing the research on the flow construct in online environments was just cited by Thomson Reuters' Essential Science Indicators as one of most cited papers in the past two years in the entire field of Economics and Business! (pdf)
Added by Donna L. Hoffman on November 6, 2009 at 1:00pm —
Hoffman, D.L. (2010), Draft of chapter to appear in the section “Technological Fronts” in Transformative Consumer Research for Personal and Collective Well Being: Reviews and Frontiers
, Eds David Mick, Simone Pettigrew, Connie Pechmann, and Julie Ozanne. Download pdf.
In the last several years, researchers interested in the… Continue
Added by Donna L. Hoffman on October 6, 2009 at 9:30am —
In a recent piece
I wrote for the McKinsey Quarterly, I argue that companies should prepare now for the day when Web 2.0 morphs into Web 3.0.
Let me know what you think.
Added by Donna L. Hoffman on August 26, 2009 at 11:30am —
Added by Donna L. Hoffman on August 23, 2009 at 11:30am —
Congrats to richleutz22 - winner of the Streaming Video tournament
members did an excellent job predicting the web traffic to both Fox Interactive and YouTube. The overall prediction for Fox Interactive was within 1% of the actual growth!
However, despite the growth in traffic to Fox and YouTube, Hulu… Continue
Added by Donna L. Hoffman on August 10, 2009 at 4:26pm —
"A Time of Peril for the University We All Love"
July 10, 2009: At the corner of 13th and Franklin Streets in downtown Oakland, a worn bronze plaque hangs on the wall of a two-story parking garage. Easy to miss, state Historical Marker No. 45 identifies the spot where, 140 years ago, a California miracle began. Here the University of California spent its infancy, occupying a two-story Victorian that had housed one of the state’s first colleges. In 1873 the… Continue
Added by Donna L. Hoffman on July 15, 2009 at 10:00am —
How will the launch of BlackBerry App World affect the price of RIM stock? Try your hand at judging the outcome at the eLab eXchange
With Blackberry market share on the rise, Research in Motion
is set to launch the BlackBerry App Store
, their application store for BlackBerry handsets. One catch, they just won't say when.
Despite a 7.2%… Continue
Added by Donna L. Hoffman on March 31, 2009 at 6:00pm —