Donna L. Hoffman's Blog – April 2010 Archive (1)
Web 2.0 for B2B
Last summer I wrote an article for the McKinsey Quarterly outlining the key issues managers need to think about as they develop social media strategy and summarizing our LEAD model. After that article appeared I got a lot of requests for a piece that would specifically address how our LEAD model applies given the unique challenges B2B managers face. I put together this… Continue
Added by Donna L. Hoffman on April 29, 2010 at 1:00pm — No Comments
Latest Blog Posts
Most Popular Blog Posts
- ReTweet: A Digital Meditation on the Power of Twitter
- Become.com Selected as Best Search and Comparison Site by eLab eXchange Experts!
- UCR Sloan Center Postdoc for 2011-2012
- Banner Ads Are So Web 1.0
- CALL FOR PAPERS: Special Issue of Journal of Interactive Marketing on Social Media
- Paul D. Converse Award Nomination
- Can You Measure the ROI of Your Social Media Marketing?
Blog Topics by Tags
- social (5)
- media (4)
- 2.0 (3)
- Web (3)
- search (2)
- shopping (2)
- facebook (2)
- model (2)
- online (2)
- Journal of Interactive Marketing (2)
- LEAD (2)
- augmentation (1)
- augmented (1)
- battelle (1)
- become.com (1)
- social capital (1)
- call for papers (1)
- social media (1)
- cell (1)
- special issue (1)
- ces (1)
- spotify (1)
- consumer behavior (1)
- spray (1)
- convergent (1)
- vegas (1)
- data (1)
- working papers (1)
- eLab eXchange (1)
- flow (1)
- footstream (1)
- impact (1)
- 2012 (1)
- local (1)
- Award (1)
- marketing (1)
- B2B (1)
- China (1)
- mobile (1)
- Converse (1)
- D (1)
- napster (1)
- Facebook (1)
- Internet indispensability (1)
- parker (1)
- pepper (1)
- personalization (1)
- Paul (1)
- phones (1)
- ROI (1)
- postdoc (1)
- Wal-Mart (1)
- privacy (1)
- programming (1)
- Yahoo! (1)
- reality (1)
- advertising (1)
- renren (1)
- airtime (1)
- sean (1)
© 2013 Created by Tom Novak.
Powered by
