Donna L. Hoffman's Blog – June 2007 Archive (1)
Can the Hilton brand survive Paris Hilton?
Now that Paris Hilton has been released from jail, pundits are wondering whether there will be any fallout for the Hilton hotel brand name. Research in marketing suggests that those wannabe consumers who closely identify with Paris Hilton will not be put off by her distasteful antics and criminal behavior; however, for those who find her on the sorry side, those negative perceptions may transfer to the brand.
This may not be much of an issue for current Hilton hotel consumer… Continue
This may not be much of an issue for current Hilton hotel consumer… Continue
Added by Donna L. Hoffman on June 26, 2007 at 1:30pm — No Comments
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