Donna L. Hoffman's Blog – August 2007 Archive (2)

Banner Ads Are So Web 1.0

A recent article by Andrew Schrock in the MIT Technology Review discusses how banner ads are effective even if online consumers never click on them. The article cites published research that suggests that even if people are explicitly ignoring your banner ads, they’re actually being implicitly exposed anyway. The research shows that even though most consumers don’t pay attention to banner ads or bother to click… Continue

Added by Donna L. Hoffman on August 25, 2007 at 1:30pm — No Comments

ACR Special Pre-Conference on Online Consumer Behavior

ACR Special Pre-Conference on Online Consumer Behavior Thursday, October 25, 2007 Peabody Hotel

Memphis, TN



Conference Co-Chairs:



Donna Hoffman, University of California, Riverside

Eric Johnson, Columbia University



Conference Program



“The Internet in general and…

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Added by Donna L. Hoffman on August 12, 2007 at 1:30pm — No Comments

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