ACR Presentation - Novak (October 2007)
Novak, Thomas P., "Consumer Behavior Research in Second Life: Issues and Approaches," (October 2007).
Presented at the Association for Consumer Research Pre-Conference, "Consumer Online: Ten Years Later," Memphis, TN, October 25, 2007
Download powerpoint sldes (long version of presentation)
Presented at the Association for Consumer Research Pre-Conference, "Consumer Online: Ten Years Later," Memphis, TN, October 25, 2007
Download powerpoint sldes (long version of presentation)
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