Tom and I recently presented some of our new ideas on what's in store in the post-social media world at the MSI Berkeley Conference on Marketing Communications in a Digital World.

One thing we talked about is the idea that “reality is no longer ‘real.’ We want digital to be real. People are hungering to bring their online experiences into the ‘real’ world."  We also presented our new model of “convergent augmentation” for exploring the digital augmentation of consumers, products, and reality.