Content is King and Links are Currency

A while ago, the fad went around the internet that content is king! This meant that content was the most important aspect of your website. It attracts eyeballs and generates interest. If your content is consistently stellar, then people will consume it, spread it, and come back for more. Also, as seen in the link above, content is valuable to your SEO because search engines can see what your site is about and categorize it appropriately.

Also, as people spread word about your fantastic content, the amount of links to your site floating around the web increases, showing search engines that people agree, your site IS the site to go to for information on animal husbandry or whatnot! Thus, content is king, but links are like currency on the web. Not only that, its just good manners.

Links help your audience to easily find more information on something they have no idea about. It's also a form of credit, where you give other people their due for original content. Also, as I mentioned earlier, it helps search engines figure out which sites are more helpful when you need to know more about, say, cheese making. Otherwise, it's plagiarism.

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5 Comments

Comment by Alan Liew on October 12, 2009 at 8:03pm: Content seems to be king in the web marketing. Whether you want to do SEO, getting traffic or social marketing, the most important thing you must have is content. Without content you'll not be able to proceed. And also quality content it promote itself. People read it and like it and will spread it widely on the Internet.

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Comment by Ben Grange on August 18, 2009 at 10:07pm: Without attractive content, organic links don't occur. And contrived, purchased links aren't very useful.

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Comment by alex kiev on July 30, 2009 at 12:48am: it is only about internet marketing and G search results, otherwise there will be no conception of "links" and "content"
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Comment by Gorila on July 25, 2009 at 1:09am: Yes, i agree, content is the main power.
Because if people come to any website, they want to search / get something, and that is content.
If that people get what they want, they will be loyal, and come back again.
I try it in my blog Blogger Templates
And its worked..

Comment by Andrew Armstrong on July 9, 2009 at 8:29am: I agree with your sentiment that both content and links are of great importance. However, it's the implementation of that content and those links that is not done properly in many instances. From my experience working with a San Francisco SEO Company, too often I meet with new clients who are writing content that is not keyword rich, or they are building links without properly using anchor text.