UCR Sloan Center for Internet Retailing

Donna L. Hoffman

"Flow Online: Lessons Learned and Future Prospects" Recgonized as One of Most Cited Papers

Our recent Journal of Interactive Marketing paper summarizing and synthesizing the research on the flow construct in online environments was just cited by Thomson Reuters' Essential Science Indicators as one of most cited papers in the past two years in the entire field of Economics and Business! (pdf)

Tags: Journal of Interactive Mark..., flow

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