Donna L. Hoffman

"Flow Online: Lessons Learned and Future Prospects" Recognized as One of Most Cited Papers

Our recent Journal of Interactive Marketing paper summarizing and synthesizing the research on the flow construct in online environments was just cited by Thomson Reuters' Essential Science Indicators as one of most cited papers in the past two years in the entire field of Economics and Business! (pdf)

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Tags: Journal of Interactive Marketing, flow

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Jesse "How To" Johnston Comment by Jesse "How To" Johnston on April 19, 2010 at 6:06pm
Hey, let me be the first here to congratulate you on your astonishing accomplishment, good job!

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