Do you have my attention?

I'm your customer, and I grew a tomboy who liked to play sports rather than watch them.

Unfortunately, that means I didn't watch the Super Bowl this year, so I missed the 1-second Miller High Life commercials. I didn't, however, miss the commentary online:

"Is it a brilliant idea? Or is it just me? And what about the CONTENT of the ad?" - Chris Brogan

"...most people's (including mine) reaction is a vigorous head nod, but the more you think about it, the less it makes sense." -Joseph Jaffe

This is a brilliant idea. I think the creators of these ads have a secondary purpose and that is to do something unique that will be talked about. - Peter Renton, a commenter.

Basically, the blogosphere likes it, but it doesn't really carry any content, and doesn't make conventional sense. However, it is unique. The fact that blogs are talking about it mean that Miller High Life is getting attention for doing something different.

The typical audience is used to seeing 30-second spots, but attention spans are getting shorter. It seems that Miller High Life has taken advantage of both of these facts by presenting something different, something shorter, and presenting that something different.

I'm not a beer drinker and they've got my attention. It makes it easier to remember, and studies show that frequency does help build a brand - its easier to remember something you see over and over again.

But not all companies have the funds to buy time around the Super Bowl, even in one-second blocks (which would get old over time anyways if everyone did it), and for those companies, Brogan suggests an advertising alternative - advertise on a blog.

Better yet, find your customer evangelists and feature them on your own blog!

Oh man, if Borders bookstore would feature me on a blog...