In a recent piece I wrote for the McKinsey Quarterly, I argue that companies should prepare now for the day when Web 2.0 morphs into Web 3.0.

Let me know what you think.

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Tags: 2.0, LEAD, Web, media, model, social

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Shawn C Comment by Shawn C on January 19, 2010 at 11:10am
Do you feel that Web 2.0 sites will suffer because of this new technology? I do a lot online and really can't afford to be behind the curve. Thanks/1

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