UCR Sloan Center for Internet Retailing

The siesta interregnum was welcome. The contents of the telephone call less so.

My potential (huge) client was full of it:

"The logistics are impossible".

"Our people are just not ready for this".

"It's fine if you can make something simple".

"Your proposal is not clear".

I was ready with a diatribe on the imperative for a pioneering spirit to go with a novel internet retailing venture. However, I kept my lips firmly shut, and agreed to rejoin the issue at a future face-to-face meeting.

Guardians of the brick-and-mortar world fight to keep you out. A second objection is ready even before you can reflect your way around the first. Nevertheless, these guys hold the purse-strings, so there is no getting away from them.

Customers provide silver linings to this gray landscape. Enthusiasm for the Internet is proportional to isolation.

This is farmer Kummari Ramesh from village Nallavalli in the Ginnaram Mandal (circle or block) of Medak District in the south Indian State of Andhra Pradesh (on the left). Laxminarasimha Raju, a retired school teacher from the area, is on his left..


"100%" was their joint response when I asked about whether farmers would respond to an internet retailing initiative. I interviewed them through an interpreter as I am not yet fluent in their native Telegu. This response needed no translation, and the excitement was evident in their eyes and body language.

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