Last summer I wrote an article for the McKinsey Quarterly outlining the key issues managers need to think about as they develop social media strategy and summarizing our LEAD model. After that article appeared I got a lot of requests for a piece that would specifically address how our LEAD model applies given the unique challenges B2B managers face. I put together this brief article as a way to get B2B managers thinking about how our LEAD model applies in their situations.

Let me know what you think!