Using frameworks in social media is a good way to:

-Better understand the community
-Figure out where you are in the community
-Assess where your consumers are in the community
-See what consumers are likely to do on the internet
-Plan for your next step in social media

And with that I give you this post by The Next Web about Why People Participate in Online Communities which I particularly liked for its use of frameworks and descriptive pictures.

Click on to find out about The 1% rule and to learn more about what people are doing on the web!

Any other reason why frameworks are useful, or are you all for just jumping into the web?