Working paper - Hoffman, Kopalle, Novak and Porter (March 2004)
Hoffman, Donna L., Praveen K. Kopalle, Thomas P. Novak, and David Porter, "Identifying and Using Emergent Consumers in Developing Radical Innovations," (March 2004).
A full proposal submitted to the MSI Collaborative Research Competition: JMR Special Issue, Practitioner–Academic Collaborative Research. Download pdf.
A full proposal submitted to the MSI Collaborative Research Competition: JMR Special Issue, Practitioner–Academic Collaborative Research. Download pdf.
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